Resultat (
engelska) 3:
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5. Cultural aspects. Finally, we must consider the cultural differences between Partners. Cultural incompatibilities are not easy to overcome, but we must know how to understand, respect, adapt and learn the cultural differences. Even more when the partners from countries with different languages and Cultures, for example the Performances of an order, can be very different between Western and Eastern cultures.Having identified and clarified the criteria for the choice of an ideal Partner, it is essential to carry out a Strategic Alliance with success. The ability to manage these criteria along the time, will make the difference between an Alliance of success or failure.
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